Ministry marketing is often a very controversial subject because it is often viewed as a mechanism for producing sales, but if you are a liturgical dancer, author, playwright, etc. you will encounter marketing on some level. At some point I always encounter the question, "Is it okay to market My Performing Arts Ministry?"
Well, let's look at the word. Mark 16:14,15 says:
14Afterward
He appeared to the eleven themselves as they were reclining at the
table; and He reproached them for their unbelief and hardness of heart,
because they had not believed those who had seen Him after He had risen.
15And He said to them, "Go into all the world and preach the gospel to all creation.
Mark 16:14-15 is The Great Commission to all believers. We have been charged with telling the world the Gospel or "Good News" of who Christ is. This scripture let's us know that our job is to win souls to Christ and to bring God glory in all that we do. If you work in the performing/creative arts ministry on any level you are already in a unique position in that you minister The Word in 3D. God has gifted us with the ability to take The Word off the pages of the Bible and make them tangible for people to understand it.
What is Marketing Anyway?
In short, Marketing is a fancy word for SHARING. If you look at large companies like Coca Cola they became popular because they shared the product on television, Magazines, and now social media. They made the soda look so appealing and refreshing that if you found yourself thirsty you would think about needing to quinch your thirst with Coke.
How does Marketing and Ministry Work?
This is what we do with The Word. When a preacher shares the word on Sunday morning he or she is in a sense marketing or sharing the goodness of the Lord in a way that people would not hear or understand it. For you the Performing/Creative Arts Minister we do the same thing.
If you are reading this post then you probably have a vision of taking your ministry outside of the four walls of your church. I am here to let you know that as long as you do everything is decency and order it is perfectly fine to have a vision to take your ministry further.
Marketing in ministry takes place in several ways:
1. Word of Mouth- When you are asked to participate in a service or other event people will begin to speak about your ministry
2. Social Media: Websites, blogs, Facebook, Twitter, etc. are all mechanisms for communicating that your ministry is available to travel
3. Media Outlets: Radio, Magazines, etc.
When used properly these different mediums can be very effective. Every Monday we will explore different ways for you to share your ministry to the masses.
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